• Characteristics and challenges of volatile markets
  • Market strategies according to Porter
  • Market entrance strategies
  • Selecting the “right” distribution partner
  • Strategic decision matrix for selected markets
  • Resume + Checklist

Method Online Training

  • Registration on the learning platform
  • Preparation with handouts provided on the learning platform
  • 3 webinars with 1,5 hours duration
  • Examples from industry and check lists
  • Discussion

Delivery of Methodology

  • One Month - Intensive Online Course (3 Webinars optional for a Group of participants)


Prof. Dr. Bertram Lohmüller, Export-Akademie Baden-Württemberg. For his first degree he studied civil engineering at Stuttgart University. His second degree – a master degree in International Marketing – made Bertram at Reutlingen University. In his first job he worked for 7 years in the construction industry in the areas innovation management and project management. Parallel to his work in industry he made his PhD at Cranfield School of Management (UK) with a thesis about the key drivers of product innovation in German manufacturing industry. Nowadays, he holds a professorship for integrated technology management & leadership at Steinbeis University Berlin.


  • Getting insights into the potential business options in international and volatile markets
  • Knowing different kind of market strategies according to Porter
  • Learning different market entrance strategies
  • Learning criteria for selecting a distribution partner
  • Strategic decision matrix for selected markets

Target Group

  • Students and Working Professionals


  • Online | Computer with latest internet browser is required

Course Fee

  • Rs. 4250 for a student
  • Additional Rs. 4250 for a student for 3 webinars only for min 30 students
  • 18% GST/ VAT


  • Certificate of participation from Export-Akademie Baden-Württemberg and Steinbeis Academy India.


  • Students can decide their own schedule of learning.

Apply Online

You can apply online for joining our courses. Just send your details in the form below. We will contact you soon.

Sorry !

This action can't perform.