Course Name :

  • Customer-Driven Innovation.

Modes of Delivery :

  • Classroom Training (in USA) / Online Training

Course Content :

Engineering and Entrepreneurship:

  • Why are we here – career paths
  • Entrepreneurship
  • Failure and success
  • What’s missing – changing perspectives

Technology development life cycle:

  • Ideas without intent
  • Triage and feasibility
  • Valley of death
  • Successes and failures

Innovation vs invention:

  • From idea to the product
  • Technology transfer
  • Commercialization and commercialization assistance
  • Licensing, sales, acquisition
  • Service model of commercialization

Defining market and market needs:

  • Marketing and sales
  • Market analysis
  • Market size
  • Technology application and unsolved needs

End users, customers, client, and targets:

  • Finding your end user
  • End users are not necessarily your customers
  • Talking to your customer: interview techniques, analysis, comparables

Models of Innovation, innovation strategy:

  • Models of innovation (history and reality)
  • TRIZ
  • Creative Destruction
  • Open Innovation
  • Disruptive Innovation

Value proposition and business plan:

  • Solving your customer needs
  • Value proposition – definition and formulation
  • Customer interviews as a tool for value proposition development
  • Types of business plan
  • Elevator pitch
  • Investor presentation

Competition. Competitive intelligence and competitive advantage:

  • Direct and indirect competitors
  • Solving the need vs technical details
  • Working with your competition
  • Competitive advantage

Formula of success. Overview:

  • Crossing the valley of death with knowledge and skills
  • Know your end user
  • Work with your customer
  • Choose the right strategy

Apply Online

You can apply online for joining our courses. Just send your details in the form below. We will contact you soon.



Class Room / Web Based Training for a group of participants

  • Dr. Eugene Buff, Innovation Navigator, USA

Primary objectives

  • Develop understanding of both invention and commercialization processes, their commonalities and differences for engineering projects.
  • Develop an understanding of the market needs, customers and end user.
  • Develop an understanding of basic principles of product design and value creation.
  • Develop skills and understanding of the process of customer discovery, interactions and relationship as relevant for business development.

Secondary objectives

  • Acquire familiarity with various models of innovation and innovation strategy
  • Learn interview and presentation skills
  • Develop critical thinking and acquire skills for competitive intelligence
  • Develop understanding of disruptive innovation theory and its practical implications.
  • Innovators / R&D Professionals / Experts involved in Innovation related processes
  • Good understanding of English Language
  • To have an exposure to the Innovation Projects
  • Online | Computer with latest internet browser is required.
  • Rs. 25,000 + GST for the full 10 days course
  • Rs. 10,000 + GST for a three day workshop
  • Certificate of participation from Steinbeis Academy India
  • On Demand

Sorry !

This action can't perform.