Opportunities For Digital Marketers

Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.

Opportunities For Digital Marketers

  • You can go for a Job / Freelancer/ Consultant
  • You can start a website (Blog)
  • You can start an App/Video Channel monetize
  • You can start a Digital Marketing Agency

Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 9 global certifications from Google, Facebook, YouTube, etc. and guaranteed placement assistance. Many of our past participants are working for various companies as digital marketing professionals.

"Steinbeis University, Berlin Accreditation, “It is continuing faithfulness in the founding and development of this institution and outstanding competence, and excellence in deliveries"

Steinbeis University Berlin works as a knowledge and technology transfer partner to companies in trade and industry. Its core services encompass: research and development, consulting, and – as a basis for all of this – education. Founded in 1998, the Steinbeis University Berlin (German abbreviation: SHB) offers executive degrees and employee training and development programs matched to the needs of ‘knowledge and technology transfer’ – that is ideally suited to the requirements of modern, knowledgebased society.

Steinbeis University aims to increase competitiveness among the students and the companies beyond the pure knowledge transfer and application.

Steinbeis accreditation recognizes ExcelR’s excellence in areas such as curriculum, faculty qualifications, support services, institutional effectiveness, planning and learning resources and student learning outcomes.

Opportunities For Digital Marketers

ExcelR’s Diploma Program in Digital Marketing is the right program for aspirants who don’t have programming skills and familiarity with the internet is sufficient to master the concepts to pursue a successful career A few months of dedicated efforts will ensure a rewarding career in the space of IT. The demand for Digital Marketing professionals is exceeding the supply and this void is creating ample job opportunities for non-technical graduates. We help you to crack a job by doing the handholding from training


Graduation from any stream, working professional in Sales/Marketing/branding. Aspirants with minimum communication skill, creative and entrepreneurs, startup, housewives

Things You Will Learn

Basics of Content Writing

  • Digital Marketing
  • Traditional Marketing
  • Keyword Research
  • Content Marketing

Basics of Infographic Creation

  • Introduction to Canva

Basics of Digital Marketing

  • Types of Domain and Hosting ( TLD, SLD)
  • DNS Server
  • Types of Websites
  • Best Practices for domain names selection

Basics of Website Building

  • Domain & Hosting Registration
  • Wordpress Installation
  • Dashboard Overview
  • Theme Selection
  • Plugin Installation
  • Page Creation
  • Logo Selection

Management of Wordpress Website

  • LX Building,
  • Page Editors
  • Theme Editors
  • UI Enhancement
  • Contact Form Creation
  • Additional CSS Usage
  • Google Search Console Setup

On Page SEO

  • Site Structure Analysis
  • Meta Tags Creation
  • Competitor Analysis and Exact Title Creation
  • Bread Crumb Optimization
  • Site Maps
  • Robots.txt
  • Internal Navigation
  • Website Error Codes
  • 301 Redirection
  • Content Optimization
  • Customization of 404 error Page
  • Heading Hierarchy
  • Image Optimization


  • Link Building and its Types
  • Directory Submissions
  • Dmoz Listing
  • Forum Creation/ Submissions
  • Blogs Creation and Posting
  • Social Book Marking (SBM)
  • Blog Post Message Creation& Updation
  • Social Sharing
  • Classified Ads
  • Articles Creation and Posting
  • Google My Business

Local SEO

  • SEO for local Business
  • How to rank a website in local searches
  • Verification and Installation Process
  • Increasing STAR Rankings
  • Yellow Pages Creation

Mobile SEO

  • Creation of Mobile Site
  • Mobile SiteMap
  • Snippets Creation for mobile


  • Semrush Certification for SEO
  • Search Engine Algorithms Intro
  • History of Search Engines
  • Importance of Search Engines
  • Google Broad Core Algorithms

Intro to Google Ads

  • Intro to Google Ads
  • Match types
  • Bidding Strategies
  • Setup of PPC Campaign
  • Google Ads Auction Insights
  • Negative Keywords, Filters, Labels, Ads and Extension, Metrics ( Quality Score, CTR Etc)
  • Optimizing your landing pages, Ad group Performance Reports
  • Google Analytics Tracking Code Setup
  • GDN Targeting, Landing Page Optimization, GDN Bidding Strategies
  • Ad Placements, Interest & Groups Targeting
  • Creation of YouTube Ads, Ad formats, Video Ads Format
  • Change History Tool, Display Planner, shopping ads overview
  • Creation of Shopping Ads


  • What is social media?
  • Advantages of using social media
  • Goals of social media marketing
  • Important types of social media platforms based on users

Facebook Optimization

  • Types of FB accounts
  • FB content strategy
  • Designing FB posts
  • FB user engagement metrics
  • FB insights
  • FB groups
  • FB apps

Instagram, LinkedIn and Twitter Optimization

  • Best Practices for Instagram
  • Twitter and Linked In for Customer Engagement

Facebook Marketing

  • Types of Ads in FB
  • Types of objectives
  • Audience Insights
  • Audience Targeting Best Practices
  • Carousel Ads Setup
  • How to Write Ads
  • Monitoring Ads, KPI's, FB Analytics

Instagram Marketing

  • what is Instagram
  • Linking Instagram with Facebook account
  • Post designing tools
  • Importance of HashTags
  • Create your first campaign
  • Measuring the results

Online Reputation Management – ORM

  • Online Reputation Management – ORM
  • Positive and Negative Reputation
  • Auto suggestions & related searches
  • Tools for ORM
  • Popular networks for ORM

E-Mail Marketing

  • How Email Marketing works?
  • Types of mails
  • Tips to prepare mail content
  • Tools used in Email Marketing
  • Email Marketing report generation and its Metrics

Google Analytics

  • How Google Analytics works
  • Setting up Google Analytics
  • How to create a View
  • Google Analytics Navigation
  • Understanding overview reports
  • Real Time Reports Understanding full reports
  • How to set up dashboards
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Measuring Custom Campaigns
  • Goal Setup
  • Filter Setup
  • Use goals to measure business objective
  • Funnel Creation
  • How to setup Various filters On Google Analytics

Affiliate Marketing

  • Overview of Affiliate Marketing
  • How to make money through Affiliate by using social media

Course Duration: 90 Hours


These given topics are very important for examination point of view. Student must learn these.


Examination details

1 Pattern 60 Multiple Choice Questions
2 Topics Digital Marketing (70%), other topics (30%)
3 Time in minutes 90
4 Mode Online - Computer Based(Web proctoring)
5 Pass Percentage 60%
6 Number of attempts allowed 2
7 When will be the examination Every 1st / 3rd Sunday of a month
8 Criteria 80% attendance
9 Mock tests 2

Some Other Important Topics


  • What is Digital Marketing?
  • How is it different from Traditional Marketing?
  • Nomenclature used in the field of Digital marketing
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • What are Keywords and its types?
  • Use of KW Finder Tool ( Basic Keyword Research, Search Volumes)
  • Case Studies on Search Engine for Different businesses or different sectors
  • Different types of domains , hosting service providers
  • DNS Servers
  • Purchase of Domain and Hosting for setting up a business
  • Setting up CPanel for hosting space
  • What is a Content Management System (CMS)?
  • What are the types of CMS
  • Choosing the right CMS for building a website for your niche
  • Why Wordpress is Chosen for majority of website building ( Case Study )
  • Creation and Structuring of a Wordpress website
  • Installation of Optimal SEO Plugins on Wordpress
  • Exploration of Different Theme Service Providers ( Free+ Paid )
  • Basic Content Writing for a website
  • Basic Structuring of a Website
  • UI enhancement in Wordpress Website
  • 3rd Party API Integrations Classified Ad Creation and Submission Posting in other ontent Network
  • Link Popularity Monitoring and Reporting
  • Competitor Analysis ( Case Study Inclusive )
  • Podcast Submissions
  • Video Submissions
  • Pinging Tools (One Hour Indexing, Small SEO Tools, Index Kings)
  • GT Metrix
  • Pingdom Tools
  • Google Page Insights
  • Advanced SEO


  • What are Snippets?
  • Types of Snippets
  • How to increase traffic to a Website Using Rich Snippets


  • What do you mean by Schema
  • Importance of Schema Setup
  • Types of Schemas; Checking of Schema
  • Setup file using Google Page Insights

Header and Footer Optimization of Web Page

Backlink Audit

  • What do you mean by Backlink Audit
  • Importance of Backlink Audit
  • What do you mean by Disavowing
  • Various tools for Auditing Backlinks
  • Various Toxic Markers
  • Setup of Disavow file
  • Uploading a Disavow file

Local SEO - On Page

  • Introduction to Local SEO
  • URL Canonicalization
  • Creation of GMB page
  • Favicon
  • Titles & Description Tags Optimization
  • Header Tags Optimization
  • Image Alt Tags Optimization
  • XML sitemap updating
  • Mobile Responsiveness Report
  • Google Map on Website
  • Load time & Optimization
  • Local Business Schema Setup

Local SEO -Off Page

  • Web 2.0 submissions
  • Local Directory submissions
  • Local Business Listing Submissions
  • Article Submissions
  • Guest Posting
  • Google Map Integration in Footer Section
  • NAP Hunter
  • MOZBar
  • Alexa
  • SEO Quake

Course Duration: 30 Hours


Examination details

1 Pattern 60 Multiple Choice Questions
2 Topics Digital Marketing 100%
3 Time in minutes 90
4 Mode Online - Computer Based(Web proctoring)
5 Pass Percentage 60%
6 Number of attempts allowed 2
7 When will be the examination Every 1st / 3rd Sunday of a month
8 Criteria 80% attendance
9 Mock tests 2

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